Donald Trump helped the New York Times add its most digital subscribers since 2011

Call it the “Trump bump.”

The New York Times Company reported today (pdf) that it added more subscribers last quarter — when Donald Trump infamously won the U.S. presidential election, and everyone started freaking out about the news — than in any quarter in years.

Specifically, the NYT added 276,000 net subscribers to its news products during the fourth quarter, finishing the year with 1.6 million. The Times called it “the single best quarter since 2011, the year the pay model launched.”

That’s more than twice the growth level it produced in the third quarter, when it added 120,000 subs. And it’s more than five times the growth during the fourth quarter of 2015, when it added 53,000.

Yuge!

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via