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Donald Trump helped the New York Times add its most digital subscribers since 2011


Donald Trump Holds Meeting At The New York Times
You’re welcome.
Spencer Platt / Getty Images

Call it the “Trump bump.”

The New York Times Company reported today (pdf) that it added more subscribers last quarter — when Donald Trump infamously won the U.S. presidential election, and everyone started freaking out about the news — than in any quarter in years.

Specifically, the NYT added 276,000 net subscribers to its news products during the fourth quarter, finishing the year with 1.6 million. The Times called it “the single best quarter since 2011, the year the pay model launched.”

That’s more than twice the growth level it produced in the third quarter, when it added 120,000 subs. And it’s more than five times the growth during the fourth quarter of 2015, when it added 53,000.


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