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Now you can buy things from Costco, Whole Foods and other stores via Google Home

“Okay Google, order paper towels.”

Google

You can now shop from a Google Home device. (That’s Google’s internet-connected speaker, similar to Amazon’s Echo.)

Google announced today that Home users can now order products from Google Express retailers, which include Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and others.

This is the first Home capability allowing users to buy things using the piece of hardware that runs Google Assistant.

The new feature shows Google is trying to compete feature by feature with Amazon’s Alexa-enabled devices, including Echo and the smaller, less expensive Dot, which let users order things from Amazon.

Less clear: Whether consumers actually want to shop via voice commands, and whether Google’s combination of retail partners will offer a shopping experience anywhere near as elegant and seamless as Amazon Prime.


This article originally appeared on Recode.net.