The battle over original video content — particularly original video content targeted at Hollywood’s big movie houses — is intense. The arrival of Netflix and Amazon into the fray has only heightened the competition.
But even though Netflix and Amazon are spending big to get their hands on films, the big studios still have some pull, said Stacey Snider, CEO of 20th Century Fox, who spoke Tuesday at the Code Media conference at the Ritz-Carlton in Dana Point, Calif.
Snider specifically mentioned two movies 20th Century Fox locked down at Sundance this year, “Step” and “Patti Cake$,” which she claims they acquired for less than what competitors were offering.
“There is, when it comes to those films, a curated, hand-carried approach to market that comes with years and years of experience,” Snider explained. “That’s not to say that it can’t be modeled, but the people that have been doing it with such incredible success ... speak an artist’s language that’s important to speak.”
In other words, it sounds like big studios still have the marketing chops that new competitors haven’t figured out. At least Snider believes so.
Big studios with big parent companies, like 20th Century Fox, also have the resources to bring a film beyond the big screen. Snider says her team will pitch ideas like turning a film into a TV series or a Broadway play when talking to filmmakers looking for a studio.
“There’s no area that we’re not in,” she said. “Why wouldn’t you want to play in that sandbox?”
This article originally appeared on Recode.net.