The internet is making people savvier about food, chef Marcus Samuelsson said.
People get into food younger and “our audience knows more about food and they know more about ethnic food,” he said Tuesday at the Code Media conference at the Ritz-Carlton in Dana Point, Calif.
“It’s tied to media,” said Samuelsson, known for restaurants including Red Rooster Harlem, which serves American comfort food. Samuelsson is participating in BuzzFeed Tasty’s “Tasty Story” series.
He said consumers can now find all kinds of recipes online, when the only option to find creative recipes before might have been a French cook book in a nice book store.
“You have an engagement around food much earlier, so I think it’s completely helped us as chefs being more household names, but we also have an audience that comes to our restaurant that is more curious,” he said.
This article originally appeared on Recode.net.