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Facebook is testing a lot more ads in a lot more places

The company needs to prove News Feed isn’t its only cash cow.

Facebook CEO Mark Zuckerberg. Facebook

Three months ago, Facebook delivered some somber news to investors: The company’s revenue growth, which routinely surpassed analysts’ lofty expectations, was expected to slow “meaningfully” in the near future.

The problem, Facebook said at the time, is that the company is running out of places to stuff ads inside News Feed, its core moneymaker.

So Facebook started looking elsewhere, and when the company announces its Q4 and full-year earnings to investors Wednesday afternoon, you can bet you’ll hear about all of the tests Facebook is running to keep growth steady.

In just the past month, Facebook announced a number of new ad formats and locations it has started to test or plans to test. Here’s a list:

The mid-roll video ads seem to be the biggest opportunity here given Facebook’s stockpile of video content and its hope for more high-quality, TV-style videos. Facebook has been after TV ad budgets for years, and mid-roll video ads may be the company’s best chance to capture them.

That doesn’t mean Facebook will say all of that Wednesday — it has never been very open about its TV aspirations — but it does seem likely that CEO Mark Zuckerberg and COO Sheryl Sandberg will want to reassure investors that Facebook has options outside of News Feed when it comes to revenue growth.

Given the growth expectations, analysts expect Facebook to deliver profits of $1.31 per share on revenue of $8.51 billion. That’s almost 46 percent growth over the same quarter last year; in Q3, Facebook growth was 55 percent year over year.

Facebook reports earnings after market close on Wednesday.


This article originally appeared on Recode.net.