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Peter Szulczewski’s Wish has the attention of Amazon, Alibaba, eBay and Walmart

Szulczewski is No. 80 on the Recode 100.

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

In just a few years, Peter Szulczewski has built Wish into a massive e-commerce company with billions of dollars in annual gross sales and a truly global reach — perhaps rivaled only by much older players like Amazon and eBay.

In 2017, the Wish shopping app consistently ranked No. 1 or No. 2 in countries across the globe, giving the company a massive advantage over traditional retailers as shopping on smartphones takes off.

This year, the company also sought to begin raising awareness of its brand beyond digital ads. Wish was one of the sponsors of the blockbuster Floyd Mayweather Jr. vs. Conor McGregor boxing match in August. And in September, it announced a three-year deal to place its logo on Los Angeles Lakers game jerseys.

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