clock menu more-arrow no yes

Supreme’s James Jebbia is still king of the streetwear ‘drop’

Jebbia is No. 81 on the Recode 100.

It’s a common trope for fashion brands to describe their customer base as a “community” and not just customers. But for New York-based Supreme, it’s really true. You need look no further than the swarm of fans that still line up at the streetwear apparel maker’s shops every time there’s a “drop” of new merchandise — which immediately sells out.

In October, James Jebbia — who founded Supreme in 1994 — announced that The Carlyle Group, the private equity firm, purchased a roughly 50 percent stake in a deal that valued the company at more than $1 billion. With only 11 stores — six in Japan — expansion seems inevitable. But can a growing Supreme stay cool?

This article originally appeared on

Help us explore what’s working

Part of explaining the news is critically examining potential solutions to big problems. Will you support this work with a gift to Vox?