In a retail world dominated by fast, disposable fashion, Rent the Runway CEO Jennifer Hyman envisions a better way.
In 2016, her company introduced a $139 monthly subscription that offered women a rotating closet of high-end workwear to rent as an alternative to filling a closet with cheaper goods that may not last.
This year, the company launched a cheaper monthly subscription at $89 with some restrictions in exchange for a more accessible price point.
If the idea of a “wardrobe in the cloud” ever reaches mainstream status, we will look back at this year as a big reason why.
This article originally appeared on Recode.net.