Apoorva Mehta turned Instacart’s nightmare scenario into its best sales pitch

When Amazon announced its blockbuster acquisition of Whole Foods in June, Instacart’s future looked shaky. Whole Foods was the grocery delivery service’s largest customer, and it seemed likely that Amazon would find a way to execute a divorce.

That fear may still become a reality, but in the meantime, Instacart is doing fine and diversifying its business.

Under CEO Apoorva Mehta, it has signed up new delivery pacts with giant grocery holding companies Albertsons and Kroger, expanded the company’s deals with Costco and CVS, and made its first international launch: A partnership with Canada’s largest grocer, Loblaws.

The next challenge: Keeping Instacart’s network of in-store shoppers and delivery people happy following a series of pay changes and uproar over how Instacart handles tips.

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via