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Tuft & Needle’s JT Marino and Daehee Park play nice with Amazon

Marino and Park are No. 69 on the Recode 100.

When JT Marino and Daehee Park quit their engineering jobs in 2012 to create mattress startup Tuft & Needle, they decided to do so with no venture funding. That makes the startup a rarity in the now highly competitive bed-in-a-box industry.

Even so, the co-founders managed to grow their company to $100 million in revenue last year.

Now Tuft & Needle, one of the most popular mattress makers on Amazon, is making a splash in physical retail — with the help of Amazon.

This summer it began outfitting its fourth physical store with Amazon technology, including Alexa-powered Echo devices programmed to answer customer questions, one-click purchasing through the Amazon app and one-day shipping with Amazon Prime membership. The startup also hopes to partner with Amazon for two-hour deliveries through Prime Now.

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