Tuft & Needle’s JT Marino and Daehee Park play nice with Amazon

When JT Marino and Daehee Park quit their engineering jobs in 2012 to create mattress startup Tuft & Needle, they decided to do so with no venture funding. That makes the startup a rarity in the now highly competitive bed-in-a-box industry.

Even so, the co-founders managed to grow their company to $100 million in revenue last year.

Now Tuft & Needle, one of the most popular mattress makers on Amazon, is making a splash in physical retail — with the help of Amazon.

This summer it began outfitting its fourth physical store with Amazon technology, including Alexa-powered Echo devices programmed to answer customer questions, one-click purchasing through the Amazon app and one-day shipping with Amazon Prime membership. The startup also hopes to partner with Amazon for two-hour deliveries through Prime Now.

This article originally appeared on Recode.net.

Explanatory journalism is a public good

At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. That's why we keep our work free. Support our mission and help keep Vox free for all by making a financial contribution to Vox today.

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via