Cardi B is the first female rapper to score a solo No. 1 hit since Lauryn Hill’s “Doo Wop (That Thing)” nearly two decades ago. How’d she do it?
Credit, in large part, her incredibly savvy use of social media and media, period: She leveraged viral videos into an appearance on a VH1 reality TV show, and turned that into a massive following on Instagram, where she shares ... everything.
You can also credit her rag-to-riches story: Cardi B is a Bronx-born 25-year-old daughter of immigrants from the Dominican Republic and Trinidad, who once worked as an exotic dancer. She’s proud of her background — but even more excited about where she is now. In her words: “I don't dance now, I make money moves.” It’s an anthem for 2017.
This article originally appeared on Recode.net.