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Square’s Sarah Friar has made Wall Street a believer

Friar is No. 22 on the Recode 100.

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

When Square went public in late 2015, its IPO looked like a disaster. Two years later, that narrative looks like a mirage.

The small-business payments and software company is now worth more than $14 billion as of early December, with its stock price up nearly 200 percent this year alone. Yes, Wall Street is now a believer and Chief Financial Officer Sarah Friar is a big reason why.

Under Friar’s watch this year, Square has reported financial results that have consistently beaten analyst expectations while the company has also made a habit of raising future projections.

In her free time, she also runs the “Ladies Who Launch” event series for women in tech.

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