iPad sales keep shrinking — down another 20 percent

Although there was much good news for Apple in its quarterly earnings report, one area that remains weak is the iPad.

Apple sold 13.3 million iPads, generating $5.5 billion in revenue. That represents a roughly 19 percent drop in units and a 22 percent drop in revenue from a year ago.

Still, CFO Luca Maestri said Apple sold more iPads in the quarter than it had anticipated it would. “IPad is incredibly successful,” he said on a conference call, noting Apple’s large share of the market and its share among surveys of those who plan to buy tablets.

CEO Tim Cook added later that there were several factors in the quarter that influenced iPad sales, including a change in inventory levels and component shortages at one supplier — a shortage that continues into the current quarter.

Cook also said he remains bullish on Apple’s tablet.

“We’ve got some exciting things coming on iPad,” he said. “I still feel very optimistic about where we can take the product.”

The brightest spot for the iPad was mainland China, where Apple saw sales up “double digits” from the prior year, CEO Tim Cook said on a conference call with analysts.

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via