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Photo: Joanna August

Where to Buy Bridesmaid Dresses Online

The best shops for options that your friends won’t secretly hate.

Congratulations are in order if you’ve already found your wedding dress, but the hard part — and the dress shopping — is far from over.

Searching for bridesmaid dresses can be equally (if not more) exhausting, because this time around you’re shopping for a number of different people, all with different body types and budgets. Of course you want something that fits your taste and vision, but you also want the members of your bridal party to feel good about, and, most importantly, be comfortable in what they’ll be wearing.

It’s your day, but that doesn’t mean your bridesmaids should be forced into one-time-only (read: ugly) dresses for the occasion. So whether you’re a bride just starting the search or a bridesmaid looking to “suggest” some better options, we’ve rounded up some of the very best places to find bridesmaid dresses ahead.


Three bridesmaids in dresses outside. Photo: Topshop

Topshop

The UK retailer launched its bridal shop earlier this year, and as you’d imagine, it’s got everything covered — from wedding dresses to bridal lingerie, accessories, and of course, bridesmaid dresses. The options include silk maxi dresses, asymmetric slip dresses, and ruffled florals in soft pastel colors, so you can expect them to get a lot of use after the big day, too.

ASOS

In addition to the always-reliable e-comm site’s bridal category, you’ll also find a curated bridesmaid selection with dresses in all of the sizing categories — petite, tall, curve, and maternity — that ASOS is known for. As always, the site is a great stop for those on a budget, too, since most of its selection is under $200.

BHLDN

It’s not a surprise that this brand is an extension of Anthropologie, considering most of the selection is majorly romantic, vintage-inspired, and covered in tulle, lace, or beaded embellishments. Pick from mix-and-match separates or the hundred or so gowns and cocktail-length options that are priced between $80 and $350.

Brideside

This online platform pairs a team of consultants with each wedding party to help with everything from inspiration to sizing, as well as navigating more than 800 dress styles and accessories from global designers.

Brideside also offers an at-home try-on service for those who can’t visit the Chicago-based showroom. For $15 (and free shipping both ways), you can select up to three styles to be sent to your home à la Warby Parker; it’s a super convenient service if you have bridesmaids who live all over the country and can’t all shop together in person.

Missbrided

Unsurprisingly, go-to brand Missguided doesn’t disappoint when it comes to its cleverly titled bridal shop, Missbrided. The online shop is stocked with on-trend, wildly affordable (we’re talking certain styles under $40) dresses in as many different color, silhouette, and length options as you could need.

Jenny Yoo

The gowns from Jenny Yoo are so widely liked that you’ll be able to find them at mass retailers like Net-a-Porter and Shopbop. The selection is traditional but far from boring: think tons of draping, chiffon, and floor-sweeping silhouettes. On the site, gowns are split up by category, including limited-edition metallics, maternity options, and novelty prints.

Modcloth

The retailer known for its vintage-inspired offerings only began carrying bridal last year, but it’s really hit the nail on the head. You’ll find a mix of unique tea-length options, classic gowns, and some more offbeat looks as well, with prices ranging between just $20 (!!) and $175. Another huge highlight here is the extensive size offerings: Pieces are available in sizes 2 through 24, with stylish options across the board.

Revolve Wedding Shop

The great thing about Revolve’s wedding shop, and specifically its bridesmaid selection, is that most of what you’ll find wouldn’t normally be considered bridal, meaning these dresses can (and will) be worn after the wedding is over. Think sleek and silky slip dresses, dramatic sleeves, and close-to-body silhouettes from brands like Fame and Partners, House of Harlow, and Lovers + Friends.

Fame & Partners

Over the last couple of years, Fame & Partners has really made a name for itself with its made-to-order production model and its totally customizable (and relatively affordable!) occasion wear. The brand’s wedding shop definitely offers trendier options and many alternatives — think bell sleeves and asymmetric ruffles — and it won’t set you back too much, with dresses starting at $214. The customization factor is huge here, too, considering one of the biggest struggles with bridesmaids dresses is that everyone in your party has a different body type to work with.

Reformation

The eco-conscious LA-based brand has been a go-to for a certain type of bride since the label launched wedding-specific dresses a few years ago. The easy silhouettes in beach-y prints and tonal, bold colors you’re used to from Reformation are what you’ll find in its bridesmaids options — just at floor-sweeping lengths. There’s pretty much a dress for every style, whether you’re a fan of an off-the-shoulder look, totally open back, plunging necklines, or something a bit more classic. Prices start around $260 and peak at $500.

Union Station

One of the first of its kind, Union Station — formerly known as Little Borrowed Dress — is an online service that rents exclusive styles of bridesmaid dresses, effectively ending the wasted money of the dreaded one-time-wear situation. The site offers 18 different styles in 18 colors, all leaning toward more classic silhouettes and traditional styles. Rentals run for either $50 or $75 depending on the style, an easy bargain either way. If you really love the dress, you can opt to purchase for $100 more.

The process is pretty simple, too. Once you’ve registered your wedding party, each bridesmaid will be emailed separately by a Union Station representative to talk fit, color, style, and so on.

Joanna August

This brand is big on making sure bridesmaid dresses can translate into your real life, too, so think more fashion-forward, bohemian-leaning styles, jumpsuits and rompers included.

Everything is made-to-order, so groups ordering together can create a simple bridal profile to guarantee every garment is cut from the same dye lot, as well as make sure everyone in the bridal party is ordering on time. You can even request up to five complimentary swatches shipped to your door, so you can see and decide on just the right color IRL.

Twobirds

The idea behind Twobirds is that whatever piece you buy, be it a floor-length gown, a tea-length dress, or a jumpsuit, you’ll be able to wear it up to 15 ways depending on how you wrap the versatile straps. Don’t love a knotted cap sleeve? Make it strapless. (Or one-shoulder, or full coverage, it’s totally up to you.)

Gowns start at $340 for classic styles and peak at $595 for the more involved rosette styles made of tulle. As far as color scheme, most of the selection is available in a range of pastels, like baby pinks and dusty blues, as well as bolder, darker colors like plum and midnight blue.

Shopbop Wedding Boutique

Yup! This e-comm giant has a designated wedding boutique, too, because why wouldn’t it? As expected, there’s a huge range here for price and brands: You’ll find gowns from the likes of Self Portrait and Monique Lhuillier to indie names including Nili Lotan and Amanda Uprichard. So whether you’re looking to spend $70 or $700, there are bound to be some contenders in this mix.

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