The new conventional wisdom in media circles: Donald Trump is actually good for journalism, because the press has a newfound passion to write good stories, and Trump will provide many of them.
But hold on, says NYU journalism professor Jay Rosen on the latest episode of Recode Media with Peter Kafka. Simply writing good stories isn’t going to be good enough for the Trump era. Drawing from a recent essay about how the press can rationally react to Trump, Rosen said reporters will have to work to save themselves.
“In order for the press to recover some authority, so that what it says about Trump makes a difference, I think journalists have to conduct an extraordinary act of listening that they’ve never tried to do before,” Rosen said. “What I mean by listening is not asking people why they voted for Trump or asking them what they don’t like about media.”
Rather, he said, journalists need to prove that they understand their audiences’ troubles better than the politicians do. That sets the stage for critical, investigative reporting into how those leaders are governing.
And that’s just the “starting point.” On the new podcast, Rosen also explained how journalists need to redefine their relationship with audiences.
“Ditching the ‘view from nowhere,’ or the ‘voice of God,’ and instead saying, ‘Here’s where we’re coming from’ would be very good,” Rosen said. “The second thing journalists should do is make it clear: Yeah, we’re coming from somewhere, but we’ve done our reporting. We’ve talked to a lot of people. We looked at the documents. We dug up information.”
“The third thing is to shift towards the claim, ‘Don’t believe me? Look for yourself. Don’t accept it? Here’s the data. You think we’re biased? Check it out.’ Show your work.”
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This article originally appeared on Recode.net.