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Apple and Beats’ new wireless headphones are not cheap

They start at $150, and go all the way up to $300

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Apple’s new wireless AirPods cost $159. But if you want to spend more on wireless headphones from Apple, you can do that, too.

Apple’s Beats headphone business — the one it bought for $3 billion a couple of years ago — has a new product line built with Apple’s iPhones in mind.

They’re the first Beats hardware built using some of Apple’s tech — in this case, the W1 chip it is also using in the AirPods.

But when Apple bought Beats, it was known for expensive headphones, and that hasn’t changed.

The new BeatsX, featuring a “simplistic, fluid design”, will cost $150. Powerbeats3 Wireless, available in “black, white, siren red, shock yellow and flash blue” will go for $200. And the Beats Solo3 Wireless, which boasts “a flexible headband, 360-degree pivoting ear cups and noise isolation,” will go for $300.

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