Apple’s new iOS 10 contains an overhaul for Apple Music, its $10-a-month subscription service.
But Apple hadn’t said much about Apple Music until last night. Then it started a new marketing blitz, beginning with an ad it launched at the Emmys:
First thought: Smart of Apple to use James Corden, who is on a roll. Corden also cameoed at Apple’s iPhone 7 launch this month. Everyone should use James Corden to sell everything.
Second: Why did Apple put their own executives in the ad? Beats’ Jimmy Iovine is a big deal in the music world, but you wouldn’t recognize him on the street. Eddy Cue does get on TV occasionally — but only for a few seconds, when he’s jumping up from his courtside seats at Golden State Warriors games.
Third: Who’s that sitting next to Iovine and Cue?
Good thing there’s Google. That’s Bozoma Saint John. She heads up marketing for Apple Music, and she started generating a public profile earlier this year, when she showed up onstage at Apple’s WWDC event.
And she’s very aware that her presence next to three powerful white men in a national TV ad is a big deal:
Reppin' for e'ryone who has dreamt of, sacrificed for, been kept from, and SLAYED at a seat at the table. Get yours! https://t.co/fdf2gY19KV— Bozoma Saint John (@SaintBoz) September 19, 2016
This article originally appeared on Recode.net.