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Apple won’t have any iPhone 7 Plus models for sale in stores on Friday

It’s completely sold out, as is the smaller iPhone in jet black.


Apple said late Wednesday (Sept. 14) that it has sold completely out of its initial supply of its larger iPhone 7 model, with no inventory left for Friday, when the phone officially goes on sale in stores.

While the iPhone 7 Plus is completely sold out, Apple said its stores will have limited quantities of the iPhone 7 in all colors except jet black, which is also sold out.

“We couldn't be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world,” Apple said.

Apple said customers looking to find a specific model through a carrier or other retailer should check with them for availability. Customers can also place an order on Apple’s website, and those orders will ship as more phones become available.

What Apple isn’t saying is just how many iPhones have been sold. The company said last week that it would depart from past practice and hold off giving out first weekend sales figures.

“We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible,” Apple said.

One group that has grown impatient are those looking to take advantage of the Apple Upgrade Program introduced last year.

Apple is facing a lawsuit on behalf of such customers, with lawyers charging Apple prioritized new phone buyers and made it difficult for those in the upgrade program to secure a new model.

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