We get it.
We understand why you don’t want to call Facebook a media company.
Your investors don’t want to invest in a media company, they want to invest in a technology company. Your best-and-brightest engineers? They don’t want to work at a media company.
And we’re not even going to mention Trending Topicgate here, because that would be rude.
But here’s the deal. When you gather people’s attention*, and sell that attention to advertisers, guess what? You’re a media company.
And you’re really good at it. Really, really good. Billions of dollars a quarter good.
Frankly, it makes us more than a little jealous that you’re so good at being a media company while insisting you’re not a media company.
We wish we were this good at not being a media company.
We know you’re not going to give on this one — Google never did, either. And now the two of you are dividing up the media business you insist you’re not in.
But as you’re collecting billions of dollars of advertising a quarter, we wish you could, you know, wink or nudge or ... something? Just once?
It would make us feel a little better.
The media companies
* With content you get for free.** Which is amazing!
** Practically speaking. Though we’re happy to keep taking some of the few dollars you do spend on content.
This article originally appeared on Recode.net.