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Usain Bolt gets a lifetime deal as ‘chief speed officer’ for a Caribbean cell carrier

Bolt had already been working with Digicel.

Athletics - Olympics: Day 15 Photo by Patrick Smith/Getty Images

Fresh off winning another slew of gold medals, sprinter Usain Bolt has landed an Olympic-size marketing deal with Caribbean cell carrier Digicel.

Under a lifetime deal, Bolt will be the carrier’s “chief speed officer,” though it’s not entirely clear just how much a fast runner will boost network speed.

Digicel had been sponsoring the Jamaican runner since 2004, when Bolt was 17 and just out of high school.

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