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Usain Bolt gets a lifetime deal as ‘chief speed officer’ for a Caribbean cell carrier

Bolt had already been working with Digicel.

Athletics - Olympics: Day 15 Photo by Patrick Smith/Getty Images

Fresh off winning another slew of gold medals, sprinter Usain Bolt has landed an Olympic-size marketing deal with Caribbean cell carrier Digicel.

Under a lifetime deal, Bolt will be the carrier’s “chief speed officer,” though it’s not entirely clear just how much a fast runner will boost network speed.

Digicel had been sponsoring the Jamaican runner since 2004, when Bolt was 17 and just out of high school.

This article originally appeared on Recode.net.

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