Fresh off winning another slew of gold medals, sprinter Usain Bolt has landed an Olympic-size marketing deal with Caribbean cell carrier Digicel.
Under a lifetime deal, Bolt will be the carrier’s “chief speed officer,” though it’s not entirely clear just how much a fast runner will boost network speed.
Digicel had been sponsoring the Jamaican runner since 2004, when Bolt was 17 and just out of high school.
This article originally appeared on Recode.net.
We have a request
Vox's journalism is free because we believe that everyone deserves to understand the world that they live in. That kind of knowledge helps create better citizens, neighbors, friends, parents, consumers and stewards of this planet. In short, understanding benefits everyone. You can join in on this mission by making a financial gift to Vox today. Reader support helps keep our work free, for everyone. Will you join us?
Yes, I'll give $120/year
Yes, I'll give $120/year
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via