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Tired of seeing irrelevant Facebook ads? Here’s how to fix them.

Facebook knows everything about you. Or does it?

Michael Dodge / Getty Images

You probably share a lot of information with Facebook, and Facebook uses that information to show you advertising it thinks you’ll love (or at least find relevant). It’s the foundation of the company’s ad business: Facebook knows everything about you, and that’s why its ads are more valuable than, say, ads on Twitter or Snapchat, where your personal profile is less complete.

But how much does Facebook actually know about what you like? Now, you can take a look for yourself.

A few weeks back, Facebook updated its ad preferences so you can see what topics the company thinks you’re interested in — the same topics it uses to determine what ads you see — and opt out of categories you don’t actually care about. (Our sister site The Verge pointed out this morning that this tool will also tell you if Facebook thinks you’re a Democrat or a Republican.)

If you want to see the profile Facebook is using to show you ads, you can click here. Or you can open the app, go to settings > account settings > ads and click on the option that reads “manage the preferences we use to show you ads.”


I tested it out and, to Facebook’s credit, a lot of the preferences were relevant, or I could at least see why they were included (former employers, interests from college, etc.).

But it wasn’t perfect. Among the list of preferences attached to my profile were categories like “model aircraft,” “juggling” and “indoor soccer.” Um ... no. You can easily remove inaccurate preferences by clicking the “X” in the upper right corner of the box.

It’s probably safe to say that most of Facebook’s 1.7 billion users won’t take the time to update their ad preferences. It’s also safe to say that even if you do, you’ll probably see some ads you don’t really like. But if Facebook ads bother you, telling the company what you want to see is a good place to start.

And if not, well, enjoy the juggling ads.

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