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Watch: the DNC makes the case that Trump is a bully from an ’80s movie

Tanya Pai heads the standards team at Vox, focusing on copy editing, fact-checking, inclusive language and sourcing, and newsroom standards and ethics issues. She’s also a founder of Language, Please, a free resource for journalists and storytellers focused on thoughtful language use.

Hillary Clinton’s campaign has tried many things to connect with young voters — YASSS Hillary T-shirts, expertly deployed Twitter in-jokes, having Clinton make a cameo on the cult comedy Broad City.

But a short video the Democratic National Committee aired during the last night of its convention in Philadelphia might be its best effort yet, thanks to a smart combination of Hollywood nostalgia and a simple yet effective political message: Donald Trump is a bully.

The video begins by showing clips of villains from famous ’80s movies — A Christmas Story, Karate Kid, Home Alone, Back to the Future (whose Biff Tannen was famously based on Trump) — and then segues into Trump using the exact same language at press conferences and media appearances.

It then transitions into a scene of a little girl asking Clinton how she will deal with such mean-spirited people as president, to which she responds, in part, “We shouldn’t let anybody bully his way into the presidency.”

The message isn’t exactly subtle — but it’s a smart nostalgia play for a campaign that has sometimes struggled to win over millennial voters. Plus, it might be the only political campaign video in history to feature the phrase “phlegm wad.” If that’s not a score for Clinton’s camp, we don’t know what is.

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