Apple is finally opening up a store in Brooklyn — and it looks just like you imagine it would

On Saturday, Apple’s long-awaited retail foray into Brooklyn will open its doors to the public.

A few blocks away from Williamsburg’s Bedford L subway stop, the company’s 247 Bedford Ave. outpost is Apple’s first official retail location in the borough of 2.6 million people. (If Brooklyn were its own city, it would be among the five largest in America, between Chicago and Houston.)

Recode was on hand for a special preview for journalists. We were ushered in at around 10 in the morning on a hot Thursday morning, and a few dozen Apple staff members gave us a round of applause as we walked in. Veteran journalists said this wasn’t uncommon, but it was still pretty weird.

Across the street from Apple’s new spot is another store that opened this week, and it’s probably an even bigger deal for the neighborhood: A massive Whole Foods, replete with everything you would stereotypically associate with Brooklyn hipsterdom (one source described the Whole Foods to Recode as “more extra than an issue of the New York Post”).

But Apple’s new store is handsome and well air-conditioned, and it has great Wi-Fi. It’s part of the new set of store layouts that Apple retail exec Angela Ahrendts is rolling out worldwide, beginning with the San Francisco Union Square location it officially opened in May.

Below are some photos we took inside the Williamsburg store. There is a lot of brick and concrete.

Noah Kulwin

Noah Kulwin

Noah Kulwin

Noah Kulwin

Noah Kulwin

Noah Kulwin

One last thing. Journalists were given a swag bag with a T-shirt in it before we left the store. Here’s what it looks like:

This article originally appeared on Recode.net.

We have a request

Vox's journalism is free because we believe that everyone deserves to understand the world that they live in. That kind of knowledge helps create better citizens, neighbors, friends, parents, consumers and stewards of this planet. In short, understanding benefits everyone. You can join in on this mission by making a financial gift to Vox today. Reader support helps keep our work free, for everyone. Will you join us?

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via