Pokémon Go is a massive cultural phenomenon. If you don’t believe it, just watch the 41-second video above, taken by Woodzys in New York City’s Central Park, showing the madness that broke out when a Vaporeon spawned. Literally hundreds of people descended on the area, moving in a massive crowd, just to catch the elusive Pokémon.
In fairness, Vaporeon is pretty awesome:
Still, this is simply not something you typically see with video games.
So why are people so into this game? Essentially, it’s a mix of nostalgia and the game’s ability to tap into a dream fans of the series have had since it first launched. Pokémon Go, a free app for iOS and Android devices, merges real-world and in-game elements — by spawning Pokémon based on where you are and what time it is, tracking with your phone’s GPS and clock. For many people, this has tapped into a fantasy of what it would be like if Pokémon were real and inhabited our world. And that concept alone has carried the game.