On the most recent episode of Recode Decode, hosted by Kara Swisher, reality TV star-turned-entrepreneur Kim Kardashian spoke about everything from dealing with online "haters" to the future of Kimoji and what her husband, Kanye West, thinks of self-driving cars.
Kardashian also credited much of her career to social media and explained how she uses services like Twitter and Snapchat to keep her public profile up. Here, then, are five ways to use social media like Kim:
1) Don't outsource it
"I do everything myself except for actually posting on the app. I write everything, I choose everything, I’m just not a coder. All the technical stuff, I don’t do. I find it to be super inauthentic if you were to have somebody posting for you."
2) Figure out each app's strengths
She noted that Twitter has become her place for making connections with fans, while Snapchat is better for spontaneity: "I did not understand the importance of Snapchat for a while. My best friend told me to get a Snapchat account and start following some of our friends. ... Once I saw that you have the power to post whatever you want, that you don’t have to take yourself so seriously — like, Instagram, I only want pretty images and things that are a story and go together. Snapchat, you can be very random and post whatever you want. I feel like you can see my personality the most on Snapchat."
3) You don't have to use everything
Kardashian said she doesn't use Facebook for very much: "I kind of creep and look for old high school friends and stuff like that. I don’t know why I’m not on as much. It does appeal to me, and I do enjoy it. I don’t post as much. "
4) Ignorance is bliss ...
"On Instagram, you do see a lot of negative comments. I try not to really look at it. You see it in the first few that pop up, so if you get a vibe of negativity, I try to refresh it until a few positive things come up."
5) ... but so is a comeback.
"[I respond] every once in a while. I love a good clap back."
This article originally appeared on Recode.net.