It’s Sunday, so let’s watch a $1,400 drone drown in Coca-Cola

The latest viral video from YouTube user TechRax raises a series of troubling questions:

"Why did you fill a swimming pool with soda?"

"Why did that guy agree to dive into a swimming pool filled with soda?"

"Why on Earth would you crash a very expensive drone into the aforementioned swimming pool filled with soda?"

All those questions and more can be answered by one number: Seven million viewers in one day, according to YouTube’s official view count.

This is the same channel that previously shot an iPhone 6 with a pistol and broke 30 iPhones with a hammer, among many other stunts of tech destruction, because YouTube:

Now, if you’ll excuse me, I’m going to go sit in the corner clutching my gadgets before some YouTuber comes to destroy them for views.

This article originally appeared on Recode.net.

We have a request

Vox's journalism is free because we believe that everyone deserves to understand the world that they live in. That kind of knowledge helps create better citizens, neighbors, friends, parents, consumers and stewards of this planet. In short, understanding benefits everyone. You can join in on this mission by making a financial gift to Vox today. Reader support helps keep our work free, for everyone. Will you join us?

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via