After years of struggling to get out of the shadow of Mobile World Congress, the U.S. cellphone trade group CTIA is teaming up with that event to organize its annual trade show.
Starting next year, CTIA will work with the GSMA, its global counterpart, on a U.S. show to be called Mobile World Congress Americas.
The first such event will take place Sept. 12-14, 2017, in San Francisco.
For GSMA, which produces the biggest mobile trade show of the year each February in Barcelona, the move gives it a bigger U.S. presence. For CTIA, it is a chance to revive its annual event, which has been waning in importance over the past several years.
CTIA will produce one last Super Mobility Week event on its own, taking place Sept. 7-9, 2016, in Las Vegas.
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via