After years of struggling to get out of the shadow of Mobile World Congress, the U.S. cellphone trade group CTIA is teaming up with that event to organize its annual trade show.
Starting next year, CTIA will work with the GSMA, its global counterpart, on a U.S. show to be called Mobile World Congress Americas.
The first such event will take place Sept. 12-14, 2017, in San Francisco.
For GSMA, which produces the biggest mobile trade show of the year each February in Barcelona, the move gives it a bigger U.S. presence. For CTIA, it is a chance to revive its annual event, which has been waning in importance over the past several years.
CTIA will produce one last Super Mobility Week event on its own, taking place Sept. 7-9, 2016, in Las Vegas.
This article originally appeared on Recode.net.