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Kim Kardashian’s greatest talent

What she and her sisters get about celebrity in the digital age.

Liz Scheltens is a senior editorial producer for the Vox video team.

Kim Kardashian is a reality television star, mobile gaming mogul, social media aficionado, and emoji sensation. She and her sisters rake in millions every year in endorsements, all without, as Barbara Walters put it memorably, any “talents.”

But Walters and others who disparage the Kardashian women as talentless have an outdated notion of the term. Do they sing, act, dance, or play sports? No. But through careful and constant feeding of the social media beast, they have created the illusion of friendship with millions of people.

Check out the video above to see how they did it.