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Instagram now has 500 million users

The photo-sharing app has 300 million daily active users, too.

Elsa / Getty Images

Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September.

That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, and 300 million to 400 million. That’s a pretty steady clip. Roughly 80 percent of those accounts are from outside the U.S., up from 75 percent last fall.

The company also announced it has more than 300 million daily active users, which makes it roughly twice the size of Snapchat. It’s the first time Instagram has broken out its daily audience, a metric that is slowly gaining traction among social players, like Snapchat, Facebook and Tinder. The MAU metric is still the industry standard, but it’s easier to manipulate and not everyone likes it.

Here’s a look at how Instagram now compares to Facebook’s other major standalone apps.

  • Instagram: 500 million MAUs (300 million DAUs)
  • Facebook: 1.65 billion MAUs (1.09 billion DAUs)
  • WhatsApp: 1 billion MAUs
  • Messenger: 900 million MAUs

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