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Full video: Born This Way President Cynthia Germanotta at Code 2016

Lady Gaga's mother wants technologists to unite to stop harassment.

Born This Way Foundation President Cynthia Germanotta, the mother of pop music star Lady Gaga, announced the official launch of the anti-harassment campaign Hack Harassment at the 2016 Code Conference. Here's the full video of her Spotlight speech.

And via our podcast Recode Replay, here is the full audio of Germanotta's appearance:

She told the story of how a college-age Gaga, née Stefani Germanotta, was taunted and harassed to the point of depression. Hack Harassment is a collaboration among Born This Way, Intel, Vox Media and Recode, but Germanotta argued that a much larger effort isa needed to solve the problem.

She challenged Code attendees to take the #HackHarassment pledge at HackHarassment.com/code.

This article originally appeared on Recode.net.