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Box exec Younger bolts for the COO job at Jeffrey Katzenberg-linked Nova

Nova is a new player in the digital advertising realm.

Graham Younger
Via Box

Graham Younger, a senior executive at the cloud collaboration company Box, has left to become the president and COO of Nova, a software company controlled by DreamWorks Animation.

Younger joined Box ahead of its IPO in 2014 as its executive VP for worldwide operations. Before that he joined SuccessFactors, the cloud HR software company just a few months before it was acquired by Germany’s SAP.

At Nova, Younger will report to Lincoln Wallen, its CEO and the former DreamWorks Animation CTO. Jeffrey Katzenberg, the longtime DreamWorks Animation CEO, sits on its board. The studio is in the process of being acquired by Comcast.*

Nova is a software operation that grew out of DreamWorks Animation that is aiming to shake up how consumer products are promoted in digital campaigns. Last year it teamed up with the fashion house Burberry on a holiday season promotion to sell scarves in London’s Piccadilly Circus using 3-D display technology.

* Comcast owns NBCU, an investor in Recode’s parent company Vox Media.

This article originally appeared on Recode.net.