On the surface it looked like the case of the stock photo gone horribly wrong.
A bearded dude with slicked-back hair, sleeve tattoo and a smoldering gaze declares, "I am man enough to vote for a woman ... Are you?" It looks, by all appearances, to be the Clinton campaign's social media answer to the Bernie Bro.
But the Clinton campaign says it doesn't have anything to do with the #ManEnough4Hillary ad, which websites The Daily Caller and Daily Wire treated as a legitimate — if ham-handed — campaign.
The Internet rumor-busting site Snopes called it out as a phony.
But for a time, the Twitterati enjoyed the revelation that the same hipster model featured in the faux-Clinton social media ad has appeared in a Portland ad campaign with a definite feel-the-burn context — of the variety associated with a sexually transmitted disease.
Poor model indeed. Wags wondered (in 140 characters) if Clinton needed to resort to stock photos to find male supporters.
This article originally appeared on Recode.net.