Snapchat has hired Betsy Lack, the former Vanity Fair editor who ran the company's prestigious New Establishment conference series and magazine features, to be its new Head of Global Brand Strategy.
Lack worked at Vanity Fair for eight years before leaving in January and will start her job at Snapchat in June, a company spokesperson confirmed. She'll report to Snapchat's head of strategy, Imran Khan, who handles a lot of Snapchat's business operations.
It's not entirely clear what Lack will do in her new role, but let's assume it will align with her title. That would mean helping grow Snapchat's brand and audience, especially internationally, and probably doing some wheeling and dealing in the media world as well.
Snapchat CEO Evan Spiegel spoke on stage at Vanity Fair's first New Establishment Summit back in 2014. Here's the video.
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/63712497/20160525-betsy-lack.0.jpg)
