Twitter will show ads to people who see tweets but aren't Twitter users

Twitter is going to start selling more ads — but you won't see them if you're a Twitter user.

Instead, the ads are going to show up outside of Twitter's app and other properties, attached to Tweets that run in other apps.

The idea is to insert the ads in Twitter timelines that developers insert into their own apps, using Twitter's MoPub ad unit. Here's an example of what that would look like:

Twitter

Twitter announced the move today in a blog post aimed at developers, but the news is also aimed at investors: For nearly two years, Twitter has been telling Wall Street that it has an audience much bigger than its base of 300 million active users, because lots of people who aren't Twitter users still see Tweets.

Now it can start making money when that happens.

This article originally appeared on Recode.net.

Contributions are a key part of the future of Vox

Readers rely on Vox for clear, nuanced coverage that not only illuminates the issues, but poses solutions, too. And we rely on help from our readers: Advertising and grants cover the majority of our costs, but we count on contributions to help us close the gaps in our budget. In fact, we’re looking to reach 95,000 individual contributions before the end of the year. Will you make the next contribution right now? Our average gift is just $20 — and it goes a long way in helping us keep our work free. Vox is here to help everyone understand what’s shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. Join that mission by making a contribution today.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via