Amazon launches restaurant delivery in Manhattan with more than 350 eateries

Manhattan's restaurant delivery market just got a lot more crowded.

Amazon announced today that it is partnering with more than 350 New York City eateries on meal delivery, in a move that will pit it against a host of incumbents and delivery startups, as well.

The list of restaurants participating with Amazon at launch include well-known local names like Blue Ribbon Fried Chicken, Le Pain Quotidien and Sarabeth's Tribeca.

Amazon is also adding restaurant delivery in Dallas, Texas, which means that the service is now available in 10 cities in the U.S. Customers place orders through Amazon's Prime Now express delivery service, which is only available to members of Amazon Prime, and costs $99 a year or $10.99 a month.

Amazon will not charge any delivery fees or service fees on these orders, and restaurants won't be permitted to mark meal prices up, either. Amazon had previously said its no-fee structure was temporary, but the company now says it is permanent.

Several of Amazon's competitors — like GrubHub's Seamless, delivery startup Postmates and Square-owned Caviar — either charge extra fees on orders, or allow participating restaurants to do so.

The benefit for customers comes with a big consequence for participating restaurants, however. Amazon is reportedly charging restaurants 27.5 percent of each order, which is as much as double what some competitors charge. That's a steep price for the potential volume Amazon can drive.

An Amazon spokesman declined to comment on Amazon's reported cut of sales, but said that the service allows restaurants to add new customers and "takes the burden of delivery off a restaurant's back."

Recode Video: Tough questions for the Amazon Echo

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via