Target.com President Jason Goldberger Is Coming to Code/Commerce

When you think of traditional retailers experimenting aggressively with digital technology, Target should be one of the first names that comes to mind.

Most of those efforts fall under the purview of Jason Goldberger, president of Target.com and Target’s mobile products. So we’re thrilled to announce that he’ll be joining me and Kara Swisher on May 17 in Las Vegas at the first Code/Commerce Series event, held in conjunction with Shoptalk. You should apply for an invite before it’s too late.

Code/Commerce is a series of intimate, one-night events where you’ll hear from digital-native retailers and payments companies upending existing business models, and brick-and-mortar giants like Target adapting their playbook for an increasingly mobile-first shopping world.

For Target and Goldberger, that has meant mixing a healthy dose of experimentation with initiatives that take advantage of the chain’s 1,800-store footprint. Target has worked with startups like Estimote to place beacons in 50 stores; Curbside to allow for drive-up order pickups at more than 100 locations; and Instacart to offer express grocery delivery to customers who wouldn’t otherwise frequent a store.

The discount retailer has also been working to transform its stores into mini shipping centers, too, so it can speed up deliveries and keep pace with Amazon, where Goldberger spent eight years earlier in his career.

But there’s still a long way to go. While Target’s digital revenue is growing faster than even Amazon’s, digital sales still account for only around 5 percent of all revenue.

How does Goldberger plan to close that gap? We’ll ask him that and a bunch more during a straight-talk interview onstage on May 17.

In addition to Goldberger, Kara Swisher and I will sit down for unscripted interviews with Zappos CEO Tony Hsieh and The RealReal CEO Julie Wainwright. You’ll also get plenty of time to network with some of the most interesting entrepreneurs and executives in the industry over great food and drinks to kick off the night.

Apply for an invite while you still can. We’ll see you in May.

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via