EBay sellers sold $82 billion of goods through the shopping site in 2015, but you wouldn’t know that by looking at packages that dot front steps across America. That’s because eBay sellers choose their own packaging, and that packaging doesn’t carry the eBay name. The company now wants to change that.
EBay announced today that it is working with a partner to start selling boxes and envelopes that promote the eBay brand. It is also sending out free eBay-branded supplies to some of its top sellers.
The launch is not one that dramatically alters eBay’s business, nor one that will ignite sudden growth to help it catch Amazon.
But it is a change that could help build awareness for eBay among people who don’t realize it is still as big as it is. And that’s a start.
This article originally appeared on Recode.net.
Contributions are a key part of the future of Vox
Readers rely on Vox for clear, nuanced coverage that not only illuminates the issues, but poses solutions, too. And we rely on help from our readers: Advertising and grants cover the majority of our costs, but we count on contributions to help us close the gaps in our budget. In fact, we’re looking to reach 95,000 individual contributions before the end of the year. Will you make the next contribution right now? Our average gift is just $20 — and it goes a long way in helping us keep our work free. Vox is here to help everyone understand what’s shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. Join that mission by making a contribution today.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/63709031/boxes.0.1485002925.0.jpg)
