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eBay starts selling eBay boxes to help build brand awareness

Wait, eBay is how big?

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

EBay sellers sold $82 billion of goods through the shopping site in 2015, but you wouldn’t know that by looking at packages that dot front steps across America. That’s because eBay sellers choose their own packaging, and that packaging doesn’t carry the eBay name. The company now wants to change that.

EBay announced today that it is working with a partner to start selling boxes and envelopes that promote the eBay brand. It is also sending out free eBay-branded supplies to some of its top sellers.

The launch is not one that dramatically alters eBay’s business, nor one that will ignite sudden growth to help it catch Amazon.

But it is a change that could help build awareness for eBay among people who don’t realize it is still as big as it is. And that’s a start.

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