IBM Names Former AOL President Bob Lord as Chief Digital Officer

Computing giant IBM has tapped Bob Lord, a former president at AOL and the former CEO of the Web advertising firm Razorfish, as its chief digital officer.

News of the hiring appeared in a tweet from IBM’s David Kenny, the former chairman and CEO of The Weather Company, and currently general manager of Big Blue’s Watson cognitive-computing business unit. The news was announced internally on Friday.

In a statement circulated to IBM employees, the company said Lord will “accelerate and scale all aspects of IBM’s digital presence, operations and ecosystem,” and will run its its digital platform, digital sales and marketing and its developer ecosystem.

https://twitter.com/davidwkenny/status/716667264666374146

At AOL, Lord had been in contention to take over as CEO from Tim Armstrong. As president, Lord had pressed AOL to focus on automating its advertising technologies, and during his tenure the Internet company acquired several firms that played in that space.

Lord was the driving force behind AOL’s acquisitions of Millennial Media, the Web-personalization startup Gravity and Convertro, a startup focused on ad attribution.

Things changed course at AOL last May, when Armstrong sold the company to telecommunications giant Verizon for $4.4 billion. Lord left AOL six months later in a departure that sources described at the time as “tense.”

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via