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“The Eyewear Industry Is Kind of Messed Up” (Dave Gilboa and Neil Blumenthal, co-CEOs, Warby Parker)

Max Jeffrey for Re/code

Warby Parker co-CEOs Dave Gilboa and Neil Blumenthal talk with Re/code’s Senior Commerce Editor Jason Del Rey about how they challenged the incumbents of the eyewear business, which is dominated by one company, Luxottica. They explain why they expanded beyond their online sales business into old-fashioned retail stores and why, even in the digital age, a strong brand name is vitally important for fashion.

This article originally appeared on Recode.net.