Apple has launched a Twitter account dedicated to providing customer support. The account went live at 5 am PT this morning, and within about 20 minutes started responding to customers’ requests for help. It’s already fielding questions about Apple Music, Apple IDs and enabling smart quotes (the “curly” quotation marks, rather than the “straight” marks). It will also be tweeting out tips on how to use Apple products. By and large, it looks like a pretty standard customer service account.
Though Apple has Twitter accounts for specific products — like Beats 1, Apple Music, and iTunes — it’s largely avoided having any central presence on social media. There’s still no core Apple account, but today’s launch suggests it’s growing more comfortable with putting itself out in the open, even if that means letting everyone tweet out all the problems they’re having.
This article originally appeared on Recode.net.