Startup Nascent Objects Wants to Make Gadgets More Green

Even the most sought-after gadgets have a short shelf life, often finding themselves second-rate, or fodder for landfills, in a few years due to the rapid pace of technological change. A new startup, Nascent Objects, believes there’s a better way; Creating an ecosystem of electronics that allows users to not only design their products, but reclaim and reuse the key components for their next tool or toy.

Nascent Objects founder and CEO Baback Elmieh was inspired to develop the system after a career at companies such as Motorola gave him a deep insight into the waste and overlap in consumer electronics manufacturing.

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This article originally appeared on Recode.net.

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