Sorry, Twitter VIPs.
I think I blew it for you.
Last month I reported that Twitter had stopped showing ads to some Twitter VIPs, in an attempt to get some of its most engaging tweeters to tweet more.
This made a little bit of sense, if you sort of squinted at it. But it also seemed like an un-Twittery thing to do for a long period of time: Why promote the sense that some Twitter users (like me!) are better than others?
Also: Why promote the idea that ads are something you’d like to avoid, if you’re in the business of selling ads?
Anyway, that appears to be over now.
I still haven’t seen any ads in my feed. But if Marc “I Love Twitter So Much I Should Buy It” Andreessen started seeing ads in his feed today — a day before Twitter reports earnings — I think that’s a pretty good tell.
And he’s not the only one who’s noticed.
LinkedIn content boss (and Code Media speaker) Dan Roth:
Business Insider editor Jay Yarow:
And my colleague Kurt “Scoop” Wagner:
I bet a bunch of you are also seeing them for the first time in a while, so go ahead and send me a Tweet or screenshot if you’d like. And again, I’m sorry that I screwed things up. If that’s what happened.
For the record, Twitter comms fellow Will Stickney offered up the same line he offered up last month: “We’re constantly looking at constraints and adjustments to optimize which ads are shown and how often.”
This article originally appeared on Recode.net.