With over 200 million Paperless Post cards sent in the past seven years, the chances are high that you’ve either sent or received an invite or greeting card.
But when Alexa Hirschfeld and her brother James started Paperless Post in 2009, she never imagined that it would be used by everyone from celebrities to university departments. Or that it would grow into actual paper invitations and stationery (originally given the cheeky name “Paper by Paperless Post”).
“A lot more people use it than we honestly ever thought,” Hirschfeld says, “We did not make a business plan that said that we thought it would get this big.” Paperless Post began because the siblings wanted a modern, efficient, and beautiful way to express the vibe of a party to their guests, and they thought other people who grew up with the internet would want that too.
Read the rest of this post on the original site »
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via