And movie studios knows this better than anyone.
During Super Bowl 50, in the pockets of time between football action and Beyoncé's highly anticipated halftime performance, film studios released special TV spots for some of this year's biggest blockbusters. Think Batman v Superman, Captain America: Civil War, and 10 Cloverfield Lane.
Below, we've rounded up all the trailer and TV spots that aired during the game.
10 Cloverfield Lane
10 Cloverfield Lane is a mystery. It's part of the shaky-cam Cloverfield shared universe, but the specifics are still a bit murky. This spot sheds a bit of light on the circumstances that have brought these people together and the idea that not all monsters are city-wrecking aliens from outer space.
Captain America: Civil War
Look, there's Ant-Man!
Eddie the Eagle
This should make me want to Google "Eddie the Eagle," but I am not convinced I want to yet.
Gods of Egypt
To be clear, the young woman said "only Horus" can save us.
Independence Day: Resurgence
"The Star-Spangled Banner" is interrupted by alien laser fire? Yes. Please. All of this.
Jason Bourne should probably become an Avenger.
Teenage Mutant Ninja Turtles 2
CGI Krang seems like nightmare fuel.
The Jungle Book
The strange feeling when a movie trailer makes you want to listen to "The Bare Necessities."
The Secret Life of Pets
The Secret Life of Pets v Zootopia is going to be a bigger battle than Batman v Superman.
There's a lot of new footage here, including Psylocke (Olivia Munn) showing off her powers. Jennifer Lawrence is basically Katniss Everdeen (again).