Uber may make disruption look easy, but it’s really hard to take on the man, Chet Kanojia says. And he would know: Kanojia’s last startup, Aereo, tried to upend the pay TV market and was driven out of business by the Supreme Court.
Now, he’s back with a new company called Starry, and this time the prize is the consumer broadband Internet market, which for most consumers is currently a monopoly or duopoly. Kanojia talked about the new initiative and how it hopes to win over consumers, using airwaves, on the latest episode of "Re/code Decode" with Peter Kafka.
"Comcast isn’t going out of business," Kanojia said when asked if he expected another challenge from incumbents. "It is better for them to have a few small competitors in the market so that the government is satisfied."
He also discussed why innovation in broadband Internet seems to happen so slowly, and why Starry is taking a drastically different approach to disrupting broadband than Google, which is pursuing the arguably more conservative Google Fiber.
"I’m not convinced," Kanojia said of Fiber. "I don’t see anybody digging up ditches in New Delhi and Mexico City. Wireless infrastructure has to do."
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Kara Swisher will be in this space on Monday to talk with SoFi CEO Mike Cagney, and Peter Kafka will be back next Thursday to talk to "The Jinx" director Andrew Jarecki.
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This article originally appeared on Recode.net.