Silicon Valley’s Super Bowl isn’t all fashionable parties. It’s also a chance for the hometown apps to market the hell outta themselves.
Underdog ride-sharing app Lyft’s tactic was to get legendary San Francisco 49ers receiver Jerry Rice as an undercover driver. Lyft co-founder John Zimmer has pulled off the same stunt. But, no offense to John, the six-foot-two, three-time Super Bowl MVP had a bit harder time being stealth about it. (Although one female passenger is spectacularly blasé about her celebrity driver.)
Lyft is also setting up special pick-up points in the traffic-jammed city for the weekend. Its rival Uber is roping in NFL players too, deploying them as drivers for its new food delivery efforts.
No word on whether Rice and the app platform had to address any contract disputes.
https://www.youtube.com/watch?v=BD9gJYGkfyM&feature=youtu.be
This article originally appeared on Recode.net.
Contributions are a key part of the future of Vox
Readers rely on Vox for clear, nuanced coverage that not only illuminates the issues, but poses solutions, too. And we rely on help from our readers: Advertising and grants cover the majority of our costs, but we count on contributions to help us close the gaps in our budget. In fact, we’re looking to reach 95,000 individual contributions before the end of the year. Will you make the next contribution right now? Our average gift is just $20 — and it goes a long way in helping us keep our work free. Vox is here to help everyone understand what’s shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. Join that mission by making a contribution today.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via