Casey Wasserman, the CEO of creative and talent agency Wasserman, spoke with CNBC’s Julia Boorstin at Code/Media about how sports marketing and TV rights will be affected by changing trends in television distribution, consumption and advertising.
Plus: Can social media storytelling platforms like Snapchat stories and Twitter Moments compete with traditional experiences? And why don’t we know anything about the people who attend live sports?
(Note: Wasserman is a board member of Vox Media, which owns this website.)
You can see the entire interview here:
And here’s an audio version:
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And if you want even more Code/Media content (who wouldn’t?), check out this YouTube playlist of more video from Code/Media 2016.
This article originally appeared on Recode.net.