Casey Wasserman, the CEO of creative and talent agency Wasserman, spoke with CNBC’s Julia Boorstin at Code/Media about how sports marketing and TV rights will be affected by changing trends in television distribution, consumption and advertising.
Plus: Can social media storytelling platforms like Snapchat stories and Twitter Moments compete with traditional experiences? And why don’t we know anything about the people who attend live sports?
(Note: Wasserman is a board member of Vox Media, which owns this website.)
You can see the entire interview here:
And here’s an audio version:
For more audio from Code/Media 2016 and all our other events, subscribe to Re/code Replay on iTunes.
And if you want even more Code/Media content (who wouldn’t?), check out this YouTube playlist of more video from Code/Media 2016.
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via