MasterCard says it plans to bring “selfie pay” security checks to more than a dozen countries. Last year, the company started trials of the technology –which uses facial recognition to authenticate users’ identity — but now says it has firm plans to roll the feature out to users after positive reactions from testers.
To use selfie pay, customers will have to download MasterCard’s app to their phone or tablet. Then, after entering their credit card information as usual during an online payment, they’ll hold their device up to their face to take a quick picture. Users will have to blink to prove that they’re not holding a photograph in front of the camera, and MasterCard says its algorithms can tell when someone is trying to fool the system by using a video.
Read the rest of this post on the original site »
This article originally appeared on Recode.net.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/63707883/20160223-mastercard-facial-recognition.0.1462600675.0.jpg)
