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Twitter Hires Former Apple Executive Natalie Kerris as VP of Communications

Twitter is rebuilding its executive team.

Natalie Kerris

CEO Jack Dorsey on Monday tweeted that the company has hired former Apple comms exec Natalie Kerris as its new VP of global communications. Re/code reported last month that Kerris was close to being hired. Now it’s official.

The announcement comes a month after Twitter lost a sizable portion of its executive team — and seven months after it fired former communications lead Gabriel Stricker, who has since landed at Google-owned Fiber.

That firing came shortly after Dorsey returned as CEO, and there was lots of talk, started by longtime investor Chris Sacca, about how Twitter had failed to “tell its own story” to both Wall Street and the press.

Now, Twitter has two people in place to try to reclaim its narrative. Last month, it also brought on a new CMO: Former American Express executive Leslie Berland.

Update: Kerris will report to Twitter General Counsel Vijaya Gadde, who has been running communications since Stricker left last summer. Kerris will start at the company next Monday, according to a spokesperson.*

*Company correction: A previous version of this story incorrectly stated that Kerris started this Monday, not next Monday, based on information shared by the company.

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