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The Re/code Guide to the Celeb-Studded and Booze-Soaked Super Bowl Parties of San Francisco

Pharrell, Brett Favre, Rolling Stone, Maxim and more.

Trisha Leeper / Getty

The Super Bowl is Sunday, and life before that in San Francisco is one grand party.

There are people defacing every Super Bowl sign in sight, people buying $10 Bud Lights at the Super Bowl City in downtown SF and busloads of boozed tourists ambling around the city, likely staying in $300-a-night Airbnb listings.

Much in the way media and tech companies throw gaudy holiday celebrations for their employees, a number of organizations and sort-of celebrities are putting on gaudy celebrations for the Super Bowl. Marc Benioff is reportedly bringing in Metallica for a party on Saturday. On Wednesday, ex-NFLer Marshall Faulk is hosting a fancy “Suits & Sneakers” party (a “chic and edgy marvel”) at Pier 27, an event that he is following up the next day with a “Culinary Kickoff” that costs $5,000 to attend.

Also worth mentioning: The Super Bowl isn’t actually taking place in San Francisco — it’s happening at Levi’s Stadium in Santa Clara (the heart of Silicon Valley), more than 40 miles from downtown SF. But San Francisco will be the scene.

For your partying needs, here’s the Re/code guide to the SF festivities on the Friday and Saturday nights before the game. We’ll add more stuff as we hear about it:


  • Chat Sports/Sqor/Pac 12: At the headquarters of the Pac-12 NCAA athletic conference (home of Bay Area institutions like UC Berkeley and Stanford), mingle with NFL legends like Wrangler spokesperson Brett Favre and alleged TV personality Tiki Barber. The party starts at 6 pm and takes place at the Pac-12’s new headquarters at 360 3rd Street. There will be a red carpet of some kind, so you know it’s serious.
  • ESPN: The Worldwide Leader In Sports is throwing an exclusive bash in Fort Mason, a neighborhood not-so-affectionately referred to as “Frat Mason.” It’s for athletes and A-listers. Nick Jonas is said to be going; so is Victoria’s Secret model Adriana Lima and more than a dozen NFL stars, including NFL super-bro Rob Gronkowski.
  • Hi Tops: Current Canadian Football League star and first-ever openly gay NFLer Michael Sam will be making an appearance at this Castro gay bar.
  • DirecTV and Pepsi: The TV network and the beverage conglomerate are sponsoring a few shows this week. On Friday night, it’s Pharrell at Pier 70. Tickets start at $75 on Ticketmaster.
  • Playboy: On Friday at 10 pm, Playboy is throwing the Playboy Party in Lot A at AT&T Park in San Francisco. From the press release: “VIPs attendees will arrive at the party through a time portal tunnel that takes them on a visual journey of the history of Playboy and auto sponsor Dodge.” Expected attendees include actor Liam Hemsworth, Fall Out Boy’s Pete Wentz and actor Olivia Munn.


  • Vanity Fair: Vanity Fair has impressed the tech and media worlds the past few years with its high-profile New Establishment Summit. Now it’s looking to turn heads on Super Bowl weekend. Its invite-only party will feature Jon Bon Jovi at 345 Montgomery Street in downtown San Francisco. (We aren’t entirely sure what’s at that address, but the event starts at 7 pm.)
  • The guy who inspired “Jerry Maguire”: Sports agent Leigh Steinberg, inspiration for the Tom Cruise flick “Jerry Maguire,” throws a big Super Bowl party every year. On Saturday, he’s throwing a big indoor-outdoor bash at the Metreon complex in SoMa, a gathering that the press release says has been attended by George Clooney, then-Sen. Barack Obama and an alphabet soup of other celebrities. Here’s the best sentence from the party announcement: “Leigh Steinberg stands alone as the preeminent agent of our time.”
  • Wheels Up: If you want to check out Fort Mason on Saturday, look for a party hosted by Wheels Up, the startup for booking private jets. Re/code heard about the party but hasn’t heard much else; we assume it’ll be exclusive and appropriately fancy. Update: Looks like sports media personalities Erin Andrews and Rich Eisen will be at the tailgate, plus a “notable surprise musical guest,” according to a spokesperson.
  • Rolling Stone: On Saturday, Rolling Stone is a throwing big party at the Galleria in the San Francisco Design Center on Henry Adams Street. Tickets are “extremely limited” and cost anywhere from $1,000 to $55,000. Performers include Avicii, Elle King and Travis Scott.
  • New Era: Apparel New Era is hosting a party Saturday night at The Battery, the members-only social club that San Francisco’s techies love to join. Rapper Future will perform. So will DJs Mia Moretti and Diplo.
  • Maxim: In addition to walk-up gatherings during the week, Maxim is throwing a giant bash on Treasure Island with performances from A$AP Rocky and Lil Wayne. The event looks really, really pricey. You can buy tickets online (we found a link on Facebook), but there are multiple VIP options that will cost you thousands and thousands of dollars. You should be in good company — the website has photos of lots of expensive-looking people.


  • The Player’s Gala: If you’re still interested in partying even after the Super Bowl is over, rapper Snoop Dogg is playing at the annual Player’s Gala Sunday night beginning at 10 p.m. The event, which will take place at the nightclub Ruby Skye near Union Square, is invite-only so you’ll need to make a few calls.

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